You can install a LinkedIn Insight Tag to track conversions, retarget website visitors and unlock additional insights about the people interacting with your ads. There are a number of criteria you can use to define your ideal audience, including:Īs you select criteria, you will see how each option affects the estimated target audience size in the right sidebar. The summary will give your recipients a preview of your message (desktop users only).Īfter you have prepared your ad, choose your target market. The sender's first name, last name and profile image will appear in the recipient's inbox, along with the subject line of the message. Once you've selected Sponsored InMail, you will take the following steps: Sponsored InMail is the ad format that lets you deliver personalised content through LinkedIn Messenger. You can create up to 15 Text Ads to see which headlines, descriptions and images get the best results. As you create your ad, you will see a preview on the right side of the page. Next, add your image, a headline (up to 25 characters), and a description (up to 75 characters). Once you've selected the Text Ads option and named your campaign, you can start creating your ad.įirst, decide where members should go when they click your ad, whether it's your page on LinkedIn or a specific page on your website. Text Ads are simple pay-per-click (PPC) or cost-per-impression (CPM) ads. It's a good idea to create multiple variations of Sponsored Content so that you can see which messages get the best results. collect leads using LinkedIn Lead Gen forms.send people to your website or to specific content.You then decide what you want to happen when someone clicks on your ad: choose an update from your LinkedIn Showcase Page to sponsor. choose an update from your LinkedIn Company Page to sponsor.Once you've selected Sponsored Content, you will have three options: Sponsored Content is advertising that appears directly in the LinkedIn feeds of professionals you want to reach. In Campaign Manager, select the LinkedIn account you'd like to use, click the Create Campaign button and choose from Sponsored Content, Text Ads or Sponsored InMail. If you haven't already created an account and business page and set yourself up on Campaign Manager, you will be prompted to do so. There are three advertising formats to choose from: Sponsored Content, Text Ads and Sponsored InMail. Using Campaign Manager - LinkedIn's ad platform - you can set your own budget, choose clicks or impressions, get a detailed breakdown of the actions your campaigns generate, and stop your ads at any time. LinkedIn's self-service advertising solutions allow you to launch a targeted campaign in minutes. LinkedIn offers a range of useful advertising options and the ability to target messages to niche audiences.
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